There is a very strong tendency to follow the practices of legacy businesses in physical goods, even among producers of excellent software and service products. But each functional, process, and form of control needs to be defined and managed according to its intangible nature, the licensing business model, and ramification. There are functions like electronic delivery, royalty accounting and escrow that exist only in the world of digital products and intellectual property.
Digital Thinking ties all of these things together into a well-formed Digital Business Framework. We can help your company see it, understand it, implement it, and gain advantage through it.